BRAND
STRATEGIST
AKA PROFESSIONAL
“WHY” ASKER
ABOUT MEGMegan Kapalla is a San Diego-based strategy director and curiosity fiend with a focus on brand. She brings an all-in mindset to inspire creative with competitive grit.
Stater Bros. Markets
Brand Identity / Position
External + Internal Launch Campaigns
Messaging / Retail Expression
Tech @ Deere
Recruitment Brand
Identity / Position / Messaging
Umo Transit
Naming / Brand Identity
Position / Architecture
PAST CLIENTSFuture-centric strategy.
People-centric presence.
PHILOSOPHYMeg believes that strategy is a creative discipline at the core, forming a compelling bridge between the thinkers, creators, and producers of a brand’s world.
It requires inquisitive empathy, a reductionist mentality, and a bold willingness to trust your gut. At the end of the day, all brands are human-to-human.
STRENGTHSBRAND IDEOLOGY: purpose / mission / vision / values
LAUNCH CAMPAIGNS: insight / creative partnership / impact
POSITIONING FRAMEWORKS: research / identity / positions / pillars
BRANDED WORDS: naming / messaging strategy / workshops / training
“My whole life, I’ve been
keen on the challenge in adventures. While our work may not happen in the great outdoors, I find a lot of that same bravery and planning is needed for today’s brands.”
Where Strategy x Adventure Collide