LET’S EXPLORE
MY STORYMeet Megan. A brand strategy leader with deep empathy for humans and the business alike. An ex-creative who got in “trouble” for asking “why” too much. A people person with an inquisitive knack of talking to strangers. An outdoors enthusiast that thrives off of fly fishing and road trips. 100% nerd.
Since 2015, she’s been bringing briefs to life across branding, advertising, consulting and PR agencies. Meg has contributed thinking to projects that have won across The One Club, Cannes, and the ADDYs.
Experienced in leading executive-level brand strategy across brands of all shapes and sizes. From $10B healthcare enterprises to biotech startups; from global tech giants, to local grocery chains — Meg Kapalla is here to find the insight in the haystack. After growing up in a family of agency folks, brand strategy is in her blood.`
EXPERIENCEStrategic leadership + bold creative + happy clients
Brand Strategy Director / Traina / 2023
Director of Strategy / TILT / 2023 - present
Senior Brand Strategist / Traina / 2019 - 2023
Brand Designer / Traina / 2018-2019
Art Director / Golin / 2016 - 2018
Strategy x Art Director Intern / Wongdoody / 2015
“Together, we had 100% partnership throughout the process. We gave her our vision and the things that were important to us. She was able to take that expertise and translate it. We went from something that was rather nebulous to [our employees ] overwhelmingly being able to identify and articulate it and say, yes, that's that's what I love about this place.”
Client • John Deere